Context:
We had been working with Azadea Group which is a leading lifestyle regional retail company that owns and operates more than 50+ international brand names and franchise concepts across the region.
Specifically, we were handling F&B brands Butcher Shop & Grill, Eataly, New Shanghai and PAUL Arabia.
Rather than continuing to post tasty looking static images of the food on offer, we took a new direction and started creating mobile-first content that fits user's Instagram feeds seamlessly.
What I did:
I was leading the context team and I directed them towards the creation of ASMR Instagram reels, tapping into trends and working with trending sounds.
The results:
We skyrocketed the pages by boosting organic engagement, following and reach massively.
The best part 👉 It was ALL shot, edited and posted on mobile phones. If that isn't social content, I don't know what is.
Here are a few examples below 👇 (Don't watch if you're hungry)
🍕 EATALY ARABIA 🇮🇹
☕️ PAUL ARABIA 🇫🇷
🔥 BUTCHER SHOP & GRILL 🥩
🏮 NEW SHANGHAI 🇨🇳
