BUILDING AN INDUSTRY
ONE BRILLIANT MIND AT A TIME
ONE BRILLIANT MIND AT A TIME
Context:
In Saudi Arabia, most graduates dream of one thing: a stable government job. But NAVA – a new automotive academy backed by EV heavyweights like Lucid and CEER – needed those same graduates to take a risk and help build an entire industry from the ground up.
What we did:
We helped reposition NAVA not just as an academy, but as a launchpad for the future. We spoke to young Saudis in their language – through real-world roadshows and content that mixed ambition with purpose.
We didn’t sell jobs, we sold the chance to shape the future.
The Result:
We sparked curiosity, ambition, and a whole lot of conversation. NAVA became a symbol of what’s next, aligning perfectly with Vision 2030 and inspiring thousands of students to chase innovation over comfort.
In Saudi Arabia, most graduates dream of one thing: a stable government job. But NAVA – a new automotive academy backed by EV heavyweights like Lucid and CEER – needed those same graduates to take a risk and help build an entire industry from the ground up.
What we did:
We helped reposition NAVA not just as an academy, but as a launchpad for the future. We spoke to young Saudis in their language – through real-world roadshows and content that mixed ambition with purpose.
We didn’t sell jobs, we sold the chance to shape the future.
The Result:
We sparked curiosity, ambition, and a whole lot of conversation. NAVA became a symbol of what’s next, aligning perfectly with Vision 2030 and inspiring thousands of students to chase innovation over comfort.
