MARKETING SOMETHING THAT DOESN'T EXIST
Context:
We were working with NEOM (surely you've heard of them by now?) and were specifically managing Oxagon.
OXAGON stands as the globe's premier and most expansive fully automated port and integrated logistics center. This 4.3-mile-wide floating metropolis will serve as a center for innovation, supported by a state-of-the-art automated port that seamlessly connects with an intelligent supply chain network.
OXAGON stands as the globe's premier and most expansive fully automated port and integrated logistics center. This 4.3-mile-wide floating metropolis will serve as a center for innovation, supported by a state-of-the-art automated port that seamlessly connects with an intelligent supply chain network.
The biggest challenge? It doesn't exist and we had to sell the sh*t out of it.
What I did:
I was the lead copywriter and had to create content that gave this 'imaginary' place tangibility, showcasing all of its glory and potential using only words and a very limited arsenal of visual assets.
***AWARDS SHORTLIST***
This project was shortlisted for an Effies award.
