Using Data to Shift the Perception of the Iconic GMC Hummer
🏆 SHORTY FINALIST 🏆
Context
Launching a 4.5-ton, all-electric supertruck in a region obsessed with petrol power?
That’s no small task.
The Hummer EV defies expectations – it’s electric, yes, but still loud in attitude, bold in design, and rugged in capability. Our job was to bring that personality to life in a way that spoke to the GCC audience.
What I did:
Took the Hummer’s DNA and dialed it up.
I led the creative direction and copy for this campaign – focusing on a sleek, high-energy visual style and punchy lines that made a statement. The challenge? Making an electric truck feel as thrilling as a combustion beast. So we leaned into contrasts: raw power with zero emissions, future tech with classic toughness.
The Result:
We didn’t just introduce the Hummer EV – we made people feel something. It grabbed attention, drove engagement, and positioned the EV as a status symbol for a new kind of driver: conscious, but still craving dominance.
Launching a 4.5-ton, all-electric supertruck in a region obsessed with petrol power?
That’s no small task.
The Hummer EV defies expectations – it’s electric, yes, but still loud in attitude, bold in design, and rugged in capability. Our job was to bring that personality to life in a way that spoke to the GCC audience.
What I did:
Took the Hummer’s DNA and dialed it up.
I led the creative direction and copy for this campaign – focusing on a sleek, high-energy visual style and punchy lines that made a statement. The challenge? Making an electric truck feel as thrilling as a combustion beast. So we leaned into contrasts: raw power with zero emissions, future tech with classic toughness.
The Result:
We didn’t just introduce the Hummer EV – we made people feel something. It grabbed attention, drove engagement, and positioned the EV as a status symbol for a new kind of driver: conscious, but still craving dominance.
